Anne F. Grossman
Founder + Owner. Wife + Mom Of 2 Little Rebels
"I get asked all the time, where did the name ‘Rebel Daughter’ come from?
‘Rebel Daughter’ is the nickname my mom gave me growing up because I was always pushing the boundaries, the limits and expectations set out for me, of what I was told I could and could not do. My older brother was a rule-follower and then I came along and gave my parents grey hair; when I put my mind to something, good luck trying to talk me out of it. And so it seemed a fitting name for a company born despite starting out as a full-time mom with two young kids under 3 and no institutional culinary or business experience: everyone told me I was crazy but I could tell you all the reasons I would be successful. My goal from the beginning was to create a fun and empowering national brand centered around an amazing product synonymous with quality that gives back and inspires others. I always wanted the name Rebel Daughter to be about more than cookies."
My whole adolescent and adult life I’ve rejected being labeled. I believed I could be both strong and feminine. Classy and eclectic. That kindness is cool and thinking differently is a thing to be celebrated. It’s rewarding to create a brand people love and identify with based on these values: that cookies belong in boxes, not people.”
Each cookie I create is based off vivid childhood memories of forbidden treats at a friend's or grandmother's house (my mom was a health nut), adult favorites, and flavor profiles. I labor over getting the balance right in every recipe for a gourmet taste that adults will appreciate as well as kids. I obsess over every ingredient because I eat these cookies, too: I only create cookies that I LOVE and that make my inner child happy.
Our brand is centered around women empowerment and giving yourself permission to indulge, whether that's in a decadent cookie or a wild dream. The only thing forbidden here is guilt. I want each cookie to be rich, memorable and freakin' amazing, like life itself; otherwise--and I mean really--what's the point? Now, get out there and live it up.
XO, Anne